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This is how the search engine Ecosia fights global warming behind the screens

Trying to facilitate the fight Global Warming, A German non-profit association launched the search engine Ecosia or Ecosia, Which aims to use advertising revenue to fund tree planting.

An environmental mission that the company has taken upon itself, to help millions of users support these efforts without the need for personal effort or even payment of money. It is enough to use the search engine to reap profits from ads and direct them towards the cause adopted by the company.

Among the changes that Google applied to Chrome in 2020, the Ecosia search engine appeared as an option in up to 47 markets for the 81st version of Google’s web browser.

Ecosia will soon be listed in many countries including the United Kingdom, the United States, France and Germany, as well as search engines such as Google, Bing, DuckDuckGo and Yahoo!

This was the first time that the non-profit search engine appeared in the default search engine selection list in the Chrome browser. Tech Church Technology specialist.

The association that launched the search engine, based in Berlin, said: Google Chrome’s choice of default search engines depends on the popularity of the search engine in different markets.

The full list of markets in which Ecosia appeared as an option in the v81 release are:

Argentina, Austria, Australia, Belgium, Bahrain, Brunei, Bolivia, Brazil, Canada, Switzerland, Chile, Colombia, Costa Rica, Germany, Denmark, Ecuador, Spain, the Faroe Islands, France, Guatemala, Croatia, Hungary, Ireland, Iceland, Italy, Lebanon, Liechtenstein, Puerto Rico, United States, Luxembourg, Mexico, Nicaragua, Sweden, Puerto Rico, New Zealand, Luxembourg, Mexico, Nicaragua, New Zealand, Puerto Rico, United States of America.

This shift comes after what Ecosia described as a record year in the growth of its search engine usage, as the number of monthly active users increased from 8 million to 15 million during 2019, according to the official website. Of the company.

Icosia search engine earnings are exclusively for trees

The company allocates 80% of advertising profits to finance reforestation projects in areas threatened by biodiversity around the world, and indicates in a statement that it has planted more than 86 million trees since its founding in 2009, a number that it expects to double as a result of Google’s decision to include Ecosia as the default option for accessing information.

In turn, Ecosia CEO Christian Kroll said in a press release: “Ecosia’s growth shows how much users invest in fighting the climate crisis. Everywhere, people are evaluating the changes that can be made to reduce their carbon footprint, including the adoption of technologies like Ecosia. “Our addition to Chrome will now make it easier for users to help reforest sensitive, vulnerable and often destroyed ecosystems, and fight climate change, just by using the Internet.”

Privacy is respected through encryption

In 2018, Ecosia announced its commitment or pledge that the search engine respects users’ privacy, by encrypting searches and not storing them permanently, and by not selling data to third-party advertisers.

The company states in its privacy policy that it does not create personal profiles based on search history, nor does it use external tracking tools such as Google Analytics.

How does a search engine work Ecosia?

Ecosia works like any search engine powered by Yahoo! And Bing’s algorithm, including DuckDuckGo.

Although the results are often not as numerous or as relevant as Google’s, they are often good enough to get you where you want to go.

And while DuckDuckGo uses Bing to get more results, Ecosia can be seen as more limited.

Plant a tree every 0.8 seconds

The search engine displays ads next to search results and pays them every time a user is directed to an advertiser via a link.

A single search on Ecosia generates nearly half a euro cent on average, according to the FAQ on the official Ecosia website, and 0.22 euros are allocated to trees, or what it translates to planting a tree every 0.8 seconds.

Other browsers, such as Apple’s Safari, made it possible for the search engine to appear on some of its devices, along with other technology companies that have joined the ranks of the environmental efforts to combat global warming, even from behind screens.




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